What is anti-track and why do you need it?

As soon as you go online, you leave behind all kinds of traces without even realising it. Websites collect data about you, often without you noticing. They track your browsing habits to show you personalised ads or even adjust product prices based on your online profile. That might sound harmless, but it can seriously impact your privacy. Luckily, there’s a solution: anti-track.

What exactly does anti-track do?

Anti-track, also known as anti-tracking, is a feature that prevents websites and advertisers from tracking your online activity. It blocks tracking cookies, scripts, and digital fingerprints that companies use to keep an eye on you.

These fingerprints consist of unique data like your browser settings, screen size, operating system, and even the fonts installed on your device. By combining this data, websites can recognise you even if you haven’t accepted cookies. Anti-track prevents this by constantly changing or hiding your digital fingerprint.

What problems does anti-track solve?

Anti-track protects your privacy and stops you from being tracked online. This comes with several benefits:

• Fewer personalised ads
  You’ll see fewer annoying ads based on your browsing behaviour.
• Better price comparisons
  Some websites increase prices if they notice you’ve searched for a product multiple times. Anti-track stops your profile from being recognised, so you see fairer prices.
• More online anonymity
  By blocking tracking, you make it harder for companies to build a profile about you.
• Faster internet
  Since trackers and scripts are blocked, websites often load faster.

Does anti-track work the same as a VPN or AdBlocker?

Many people think a VPN or AdBlocker automatically blocks all trackers, but that’s not always the case.

A VPN encrypts your internet connection and hides your IP address, so websites can’t detect your location. However, a VPN doesn’t automatically stop you from being tracked through cookies or unique browser data. Some VPN providers do offer an extra tracker blocker, but that’s not included with every VPN. It’s a good idea to double-check that.

An AdBlocker mainly stops ads from being displayed, but trackers often remain active.

A dedicated anti-track feature specifically targets those invisible trackers and fingerprints that companies use to map your online behaviour. For the best protection, combine anti-track with a VPN and possibly an AdBlocker.

Want to learn more about VPNs? Then check out our blog: what is a VPN?

Which software offers anti-track?

There are several reliable software packages with a built-in anti-track feature. Some popular options you can order from us include:

• Norton AntiTrack
  This is a dedicated product that focuses entirely on blocking online tracking. Perfect if that’s the only feature you’re after.
• Bitdefender Total Security
  A complete security package that includes anti-track, antivirus, and a firewall.
• AVG Ultimate
  Besides anti-track, this package also includes antivirus, a VPN, and optimisation tools to speed up your device.
• Avast Ultimate
  An all-in-one solution with anti-track, VPN, antivirus, and PC optimisation.

Conclusion: more control over your online behaviour

Being tracked online happens more often than you think. Companies quietly build a profile about you to bombard you with ads or manipulate prices. Anti-track stops this instantly and puts you back in control.

Do you want to browse invisibly, see fair prices, and get fewer ads? Then choose a package with anti-track, such as Norton AntiTrack, Bitdefender Total Security, AVG Ultimate, or Avast Ultimate. Order easily from us with free installation service and seven days a week support.