Cloud storage vs local storage: what's the difference and which is better?

Storing files: we all do it. Photos, documents, work files, tax papers… you name it. But where do you actually keep all that data? Many people are unsure whether to use cloud storage or local storage, or use a mix of both without really knowing what’s smart. In this blog, we explain the difference, outline the pros and cons, and show you how to store your data safely and easily.

What’s the difference between cloud storage and local storage?

Local storage is quite straightforward: you save your files on a physical device, such as your computer, an external hard drive or a USB stick. The advantage? You always have access, as long as you have the device with you. The downside? If the device crashes, gets stolen or lost, your files are gone too. Plus, you have to manage the security yourself, something most people struggle with. This makes your files more vulnerable to viruses and malware.

Cloud storage, on the other hand, means your files are stored online. You upload them to a server via the internet and can access them from any device – whether you’re at home or on the other side of the world. Well-known examples of cloud storage are Google Drive, Dropbox, Jottacloud and OneDrive.

A common mistake is assuming that cloud storage is automatically a backup. But that’s not the case. Below, we explain the difference between cloud storage and local storage.

What’s the difference between cloud storage and cloud backup?

Cloud storage is mainly focused on accessibility: you manually move or copy files to the cloud so you can open them anywhere. That’s convenient, but it doesn’t offer full protection against errors, data loss or cyberattacks. On top of that, version control in cloud storage is often limited. You can sometimes go back to a previous version, but not to one from months ago or dozens of iterations earlier. Malware like ransomware often overwrites several versions, making the version history of cloud storage virtually useless in such cases.

Cloud backup goes a big step further. This system automatically makes a copy of your files – and sometimes even your entire system – and stores them securely in the cloud. A detailed version history is maintained, which you can configure to restore to a situation from six months or even a year ago. Perfect if you accidentally delete something, but also essential during serious incidents like a crash or ransomware attack. In those cases, you can restore everything precisely.

Cloud backup also comes with strong security: encryption, anti-ransomware and other protective measures ensure your data stays safe. That’s unlike cloud storage, where such security is not standard. Think of cloud backup as a secure online vault: data can go in, but not just come out. If something is retrieved, it must be because you started the recovery process yourself.

Finally, with cloud backup you can, in principle, restore everything. Not just your files, but also Windows, your programmes, databases, settings, licences – your entire digital workspace. Cloud storage only focuses on the files you manually select and upload.

So what’s better: cloud storage or local storage?

There’s no one-size-fits-all answer. Local storage is handy for quick access without internet, but it’s vulnerable to loss and theft. Cloud storage offers flexibility and ease of use, but only a good cloud backup guarantees you won’t lose anything.

The smartest choice? Combine them. Use local storage for speed, cloud storage for accessibility and cloud backup for security. That way, you’re fully covered.

Sound familiar?

You think you’re safe because you store important files on an external hard drive. Until it suddenly stops working. Or you put your photos in the cloud but accidentally delete a folder – and they’re gone, because there’s no backup.

The annoying thing is: you often don’t realise it until it’s too late. And then recovery usually isn’t possible. That’s why it’s important to choose a solution now that truly protects you – without being complicated.

Acronis and Jottacloud: smart solutions for storage and backup

Want to store your files safely and be sure you won’t lose them? Then Acronis and Jottacloud are two solutions you should definitely check out.

Acronis specialises in backups. It automatically creates backups of your entire system or specific folders. You can always recover quickly, both on Windows and Mac. You hardly have to do anything yourself – and that’s exactly what makes it so convenient. Think of the ease of automatic backups, including protection against ransomware.

Acronis is designed for more serious users who want to protect both computers and smartphones with the most advanced technology. Essential if you’re an entrepreneur. For example, you can create a cloud version as well as a secure local version of your backups. A full system backup that runs daily is completed in just a few minutes.

Jottacloud is ideal if you're looking for user-friendly cloud storage. You can store unlimited photos, share files with others, and access your documents from anywhere. Plus, your data is securely stored on Norwegian servers, offering extra privacy.

Jottacloud is especially suitable for people who want to protect their mobile devices or if you have a lot of files. It automatically creates a copy of all the photos and videos on your phone and also works as a sync service. That way, you always have access to your files, anytime and anywhere.

Acronis and Jottacloud complement each other perfectly. Use Acronis for full system backups with extra security options, and let Jottacloud automatically store and sync your mobile content.

Finally: Jottacloud works with a subscription model (annual licence). If you prefer a one-time purchase, Acronis is a great alternative.

Curious to know what works best for you? In our webshop, you’ll find both Acronis and Jottacloud at a great price, with free installation service and support.