The ease and power of AI: How AI is making your digital life safer and more efficient

Artificial intelligence (AI) is no longer a thing of the future. From smart assistants to advanced cybersecurity, AI is playing an increasingly important role in our daily lives. However, AI is not only used for good; cybercriminals exploit it to carry out even more sophisticated attacks. Fortunately, AI-driven tools are available to improve your online security and productivity. In this blog, you’ll discover how AI can help you and how software like Norton 360 Advanced, McAfee+ Advanced Individual, and Microsoft 365 Personal leverage AI smartly.

AI as a weapon against cybercrime

Cybercriminals use AI to craft increasingly sophisticated phishing emails, crack passwords, and steal personal data. With AI, they can automatically generate fake websites that are almost indistinguishable from real ones. Additionally, they deploy AI to create deepfake videos and voice recordings, allowing them to impersonate others. This makes online threats more dangerous and harder to detect.

Fortunately, AI is also being used to combat these dangers. Security software utilizes AI to analyze and block suspicious activities in real time.

How Norton 360 Advanced uses AI for protection

Norton 360 Advanced is one of the most powerful security suites that uses AI to protect you online. Thanks to AI-driven detection, Norton can identify threats before they cause harm. This is achieved through:

• Real-time threat analysis: AI continuously scans your system and network for suspicious activity.
• Dark Web Monitoring: Norton 360 Advanced monitors the dark web and alerts you if your personal data is leaked.
• Smart firewall and antivirus: AI learns from new threats and automatically updates security rules to keep your protection up to date.

McAfee+ Advanced Individual: AI-powered identity protection

Just like Norton, McAfee+ Advanced Individual utilizes AI to protect your data and identity. Cybercriminals are getting smarter at exploiting stolen data, but McAfee leverages AI to counteract this.

• AI-driven identity protection: McAfee continuously checks if your data has been leaked online and alerts you immediately.
• Phishing protection: AI analyzes emails and websites to determine if they are suspicious, preventing you from falling victim to scams.
• Intelligent threat detection: McAfee uses machine learning to identify suspicious patterns in your internet usage and proactively block threats.

Microsoft 365 Personal: AI as a productivity partner

AI isn’t just used for security—it also makes your work and daily tasks easier. Microsoft 365 Personal now includes Copilot, an AI assistant that helps with tasks in Word, Excel, Outlook, and other Microsoft apps.

What can Copilot do for you?

• Create documents faster: Copilot can write, summarize, and rewrite texts based on your input.
• Smarter emails: In Outlook, AI helps you draft professional messages and summarize long email threads.
• Advanced data analysis: In Excel, AI recognizes patterns, suggests formulas, and visualizes data without requiring complex functions.

This makes Microsoft 365 Personal not only a powerful office suite but also a smart assistant that saves you time and effort.

AI: A powerful tool, but also a risk

AI offers incredible opportunities to make our lives easier and safer. Whether it’s protecting your identity with Norton 360 Advanced and McAfee+ Advanced Individual, or working smarter and more efficiently with Microsoft 365 Personal and Copilot, AI makes a significant difference.

However, AI is also being misused by cybercriminals, making it even more important to protect yourself with the right software. Want to ensure you're safeguarded against the latest threats? Check out the AI-driven security options mentioned in this blog and work both smarter and safer!